Stoke-on-Trent branch

42 Piccadilly Hanley Stoke-on-Trent ST1 1EG


Since opening its doors in January 2012, the Stoke branch has grown from strength to strength. Servicing the largest and most densely populated Goodchild's territory the branch is the best performing sales branch in the group for properties instructed and sold.Ran by Managing Director, Robert Norton, the branch specialises in residential sales, residential lettings, new build part exchanges, auctions, mortgages, land valuations and new build sales. The office boasts a superb town centre location, situated within a pedestrianised area, with parking facilities near by.

Every listing receives free floor plans, a video tour, high quality photographs and a free premium listing upgrade on Rightmove. Staff at the branch pride themselves on their commitment to customer service, focusing on the entire customer 'journey' and experience, rather than simply selling houses. As part of this, they adapt a proactive and flexible approach to viewings, including accompanied viewings, out of hours contact, weekend opening hours and the provision of eye-catching property brochures featuring sharp photography and detailed floor plans. They endeavour to assist customers in their purchase, regardless of whether they are sing the branch to buy their home or not. The branch was recognised as 'Exceptional' by the Best Estate Agent Guide, sponsored by Rightmove and the Property Academy, in 2017. The 'Exceptional' award honours the top 5% of estate agency branches in the country. For those agents who show an outstanding level of service and care towards prospective clients. We are a proud member of the Property Ombudsman.

"I started out as an apprentice lettings negotiator at our former head office in Wolverhampton. Within the past 10 years I have learnt every aspect of property transactions working my way up learning both the sales and lettings market. Taking all the experience that I learnt in Wolverhampton I opened my own branch in Stoke, recognising that it was a large area and had plenty of opportunity to utilise my sales and lettings knowledge within the residential and investment market. Since opening our doors we have sold 100's of properties and now have 100's of properties under management.

If you are looking to sell or let a property or a property portfolio don't hesitate to contact me"

-Rob Norton, Branch Director 

Meet Our Customers

"Helpful and knowledgable Estate Agents. Reece was superb, would defintely recommend these if you are looking for a reliable estate agency who identifies with each buyer and seller as an individual. They are top of their game at all times. Couldn't have asked for a better service. Thank you."

Jo Johnson

"We sold a house with them recently after a bad experience with another agent. Goodchild's exceeded every expectation from start to finish! Sold for the asking price within no time at all and nothing was too much trouble even after we had sold. Definitely 100% recommend them!"

Kim Lower

"Excellent service. Our house sold very quickly! I would definitely recommend this estate agent."

Janet Salamat

Latest sale listings for Stoke-on-Trent

  • 2 beds
  • 1 baths
  • 2 living

Jolley Street, Smallthorne, Stok...

Offers in the region of £75,000

WHAT A GEM - This wonderful two bedroomed mid-terrace home is one that any first time buyer would be proud to call their own! There is an inviting layout throughout...

For sale

  • 2 beds

Coppice Grove, Weston Coyney, St...

Offers in excess of £130,000

A FIRST HOME TO BE PROUD OF - Any first time buyer looking to buy their first home need to look no further! This immaculately presented two bedroom semi detached...

For sale

  • 4 beds
  • 1 baths
  • 2 living

Frank Wilkinson Way, Alsager, St...

£315,000

FREEHOLD - If you're looking for a modern property which is immaculately presented with a huge rear garden we may have found the one. This stunning four bedroom detached family...

For sale

  • 3 beds
  • 1 baths
  • 1 living

Coppice Grove, Weston Coyney, St...

Offers in excess of £165,000

BEAUTIFULLY PRESENTED HOME WITH A PERFECT HOME OFFICE IN THE GARDENThis extended three bedroom semi detached property would make the perfect purchase for growing families or first time buyers alike...

For sale

  • 2 beds
  • 1 baths
  • 1 living

Leek Road, Hanley, Stoke-On-Trent

Offers in excess of £90,000

NOT YOUR TYPICAL TERRACE - With a large rear garden, open plan kitchen diner and first floor bathroom this beautiful property offer so much more than you would expect from...

For sale

See all Stoke-on-Trent sales

Latest lettings listings for Stoke-on-Trent

  • 3 beds
  • 1 baths
  • 1 living

Whitehouse Road, Newcastle

£575 pcm | Tenant Info -

Goodchilds are pleased to offer to let this well presented three bedroom town house located in Newcastle. The property in brief comprises; Hallway, Lounge, Fitted Kitchen, Sun Room, W.C, Three...

To let

  • 2 beds
  • 1 baths
  • 1 living

High Street, Knutton

£425 pcm | Tenant Info -

**CURRENTLY UNDERGOING RE-DECORATION IN PLACES** Goodchilds are pleased to offer to let this two bedroom end terraced house in Knutton. The property in brief comprises; Lounge/Diner, Kitchen, Rear Lobby, Bathroom...

To let

  • 2 beds
  • 1 baths
  • 2 living

Berdmore Street, Fenton, Stoke-O...

£425 pcm | Tenant Info -

A well presented two bedroom mid terrace property located close to the A50. The property offers excellent commuting links, the internal accommodation in brief comprises; Lounge, Dining Room, Fitted Kitchen,...

To let

  • 3 beds
  • 2 living

Sackville Street, Basford, Stoke...

£875 pcm | Tenant Info -

**AVAILABLE PART FURNISHED** A spacious three bedroom detached family home in the popular and convenient location of Basford. The property briefly comprises; Entrance Hallway, Study, Dining Room, Lounge, Fitted Kitchen,...

To let

See all Stoke-on-Trent lettings

Stoke-on-Trent area guide


Stoke-on-Trent, commonly referred to as Stoke, is a city located in Staffordshire. It is part of North Staffordshire, which has a population of roughly 500,000. Stoke is the home of the pottery indisutry in England and is commonly known as the Potteries. Stoke has a wealth of attractions including Alton Towers, Water World, Trentham Monkey Park and Gardens and much more. There's a large shopping centre in Hanley, cinemas and plenty of bars and restaurants whilst those looking for a quieter way of life can enjoy the Staffordshrie moorlands and adjoining peak district. 

Stoke-on-Trent is linked to the nearby M6 motoway by the A500. The A50 provides an east-west link between the M6 and M1 motorway. 

Buying and Selling Property in Stoke 

People may have noticed that Stoke-On-Trent regularly appears on Homes Under The Hammer due to a multitude of auction properties available in the area. There are many different investment properties from family dwellings, terraced houses, student rentals & larger houses split into HMO's which make excellent rental investments. There are also a number of prestigious properties, new builds and rural properties on the outskirts meaning that Stoke-On-Trent is a mixing pot when it comes to the property market. Whether you are looking for your forever home or an investment property you are sure to find something suitable in Stoke. 

Robert Norton

Managing Director

Rob has worked in estate agency throughout Stoke-On-Trent and the surrounding areas for the majority of his working life. He originally began his career with Goodchilds former head office as a lett...

Contact Robert Norton

Rhys Key

Sales Negotiator

Rhys is our longest serving member of staff being with the branch from September 2012, his previous job was also in a sales role. Rhys now has a wealth of experience in the Stoke-On-Trent sales mar...

Contact Rhys Key

Cameron Weston

Property Management

Cameron joined the Goodchilds team in July 2014 having previously working in his family business (which includes dealing with buy to let properties) so he already had an eye for the property market...

Contact Cameron Weston

Bradley Dean

Lettings Negotiator

Bradley joined the Goodchilds team in 2018. Bradley’s previous jobs included a sales & a customer service role so he was a perfect fit. Bradley is usually the first point of call for tenants ...

Contact Bradley Dean

Lisa Sigley

Sales Negotiator

Lisa joined the Goodchilds team in 2018. Lisa has been selling property in the Stoke-on-Trent area since 2004 having worked for both a large corporate agent and a large independent agency.

Contact Lisa Sigley

Tracy Davis

Lettings Negotiator

Tracy joined the Goodchilds team in 2018. Tracy has worked in the industry since 2007. Firstly as a sales negotiator at a large corporate estate agency before changing to a lettings role at a l...

Contact Tracy Davis

Charlotte Salt

Sales Negotiator

Charlotte joined this year having gained knowledge of the industry working at another local estate agency.

Contact Charlotte Salt

Julie Lawlor

Viewings Representative

Julie joined the Goodchilds team as an accompanied viewer in 2019 after a career in the Police.

Contact Julie Lawlor

Stoke-on-Trent branch case studies


Reputation Reviews