Stoke-on-Trent branch

42 Piccadilly Hanley Stoke-on-Trent ST1 1EG


Since opening its doors in January 2012, the Stoke branch has grown from strength to strength. Servicing the largest and most densely populated Goodchild's territory the branch is the best performing sales branch in the group for properties instructed and sold.Ran by Managing Director, Robert Norton, the branch specialises in residential sales, residential lettings, new build part exchanges, auctions, mortgages, land valuations and new build sales. The office boasts a superb town centre location, situated within a pedestrianised area, with parking facilities near by.

Every listing receives free floor plans, a video tour, high quality photographs and a free premium listing upgrade on Rightmove. Staff at the branch pride themselves on their commitment to customer service, focusing on the entire customer 'journey' and experience, rather than simply selling houses. As part of this, they adapt a proactive and flexible approach to viewings, including accompanied viewings, out of hours contact, weekend opening hours and the provision of eye-catching property brochures featuring sharp photography and detailed floor plans. They endeavour to assist customers in their purchase, regardless of whether they are sing the branch to buy their home or not. The branch was recognised as 'Exceptional' by the Best Estate Agent Guide, sponsored by Rightmove and the Property Academy, in 2017. The 'Exceptional' award honours the top 5% of estate agency branches in the country. For those agents who show an outstanding level of service and care towards prospective clients. We are a proud member of the Property Ombudsman.

"I started out as an apprentice lettings negotiator at our former head office in Wolverhampton. Within the past 10 years I have learnt every aspect of property transactions working my way up learning both the sales and lettings market. Taking all the experience that I learnt in Wolverhampton I opened my own branch in Stoke, recognising that it was a large area and had plenty of opportunity to utilise my sales and lettings knowledge within the residential and investment market. Since opening our doors we have sold 100's of properties and now have 100's of properties under management.

If you are looking to sell or let a property or a property portfolio don't hesitate to contact me"

-Rob Norton, Branch Director 

Meet Our Customers

"Helpful and knowledgable Estate Agents. Reece was superb, would defintely recommend these if you are looking for a reliable estate agency who identifies with each buyer and seller as an individual. They are top of their game at all times. Couldn't have asked for a better service. Thank you."

Jo Johnson

"We sold a house with them recently after a bad experience with another agent. Goodchild's exceeded every expectation from start to finish! Sold for the asking price within no time at all and nothing was too much trouble even after we had sold. Definitely 100% recommend them!"

Kim Lower

"Excellent service. Our house sold very quickly! I would definitely recommend this estate agent."

Janet Salamat

Latest sale listings for Stoke-on-Trent

  • 4 beds
  • 2 baths
  • 2 living

Curzon Street, Basford, Newcastle

£280,000

TRADITIONAL PROPERTY WITH A MODERN TWIST - Here we have a stunning semi detached four bedroomed property which is presented to an amazing standard with modern decoration throughout. With four...

For sale

  • 3 beds
  • 1 baths
  • 1 living

Flint Street, Weston Heights, St...

£190,000

SOMETHING A LITTLE DIFFERENT - You really don't need to touch a thing in this three bedroomed link detached family home. This is a gorgeous example of a modern house...

For sale

  • 3 beds
  • 2 baths
  • 1 living

Godwin Way, Trent Vale, Stoke-On...

£200,000

AN IMMACULATE SEMI DETACHED PROPERTY WITHIN WALKING DISTANCE OF THE HOSPITAL - This beautifully appointed property has been superbly presented with modern and stylish decor throughout making it a perfect...

For sale

  • 3 beds
  • 1 baths
  • 1 living

Radley Way, Werrington, Stoke-On...

Offers in excess of £200,000

The only way is..Radley Way! You really don't need to touch a thing at this three bedroomed detached family home. This is a gorgeous example of a modern house which...

For sale

  • 2 beds
  • 1 baths
  • 2 living

Brighton Street, Penkhull, Stoke...

Offers in excess of £95,000

PRE LET INVESTMENT GENERATING £520PCM - Are you an investor looking for a pre let investment, in a popular area? This fantastic two bedroom terrace house is located close the...

For sale

See all Stoke-on-Trent sales

Latest lettings listings for Stoke-on-Trent

  • 3 beds
  • 1 baths
  • 1 living

Rowley Avenue, Chesterton, Newca...

£625 pcm | -

Looking for a house in Chesterton with three good sized bedrooms? Then look no further. A well presented mid town house with off road parking and a good sized rear...

To let

  • 3 beds
  • 1 baths
  • 1 living

Grove Road, Heron Cross, Stoke-O...

£550 pcm | -

A large three bedroom terraced house with excellent commuting links located in Heron Cross. The property briefly comprises; Dining Room, Lounge, Kitchen, Bathroom and Three Bedrooms.

To let

  • 2 beds
  • 2 baths
  • 1 living

John Ritchie Street, Stoke, Stok...

£700 pcm | -

**PROPERTY IS BRAND NEW - PLEASE NOTE THE FRONT PICTURE IS OF A SIMILAR PROPERTY AS IT IS BEIND FENCING** This amazing Coach house is a real show stopper It...

To let

  • 3 beds
  • 2 baths
  • 2 living

John Ritchie Street, Victoria Pa...

£825 pcm | -

A Brand New three bedroom end town house in the popular Victoria Park development in Stoke. The property briefly comprises; Entrance Hallway, Fitted Kitchen, Ground Floor W.C, Lounge Diner, Landing,...

To let

  • 2 beds
  • 1 baths
  • 2 living

Watford Street, Shelton

£425 pcm | -

A two bedroom terraced house located in Shelton. The property in brief comprises; Dining Room, Lounge, Fitted Kitchen, Lobby, Family Bathroom, Two Bedrooms & Rear Yard. NO PETS.

To let

See all Stoke-on-Trent lettings

Stoke-on-Trent area guide


Stoke-on-Trent, commonly referred to as Stoke, is a city located in Staffordshire. It is part of North Staffordshire, which has a population of roughly 500,000. Stoke is the home of the pottery indisutry in England and is commonly known as the Potteries. Stoke has a wealth of attractions including Alton Towers, Water World, Trentham Monkey Park and Gardens and much more. There's a large shopping centre in Hanley, cinemas and plenty of bars and restaurants whilst those looking for a quieter way of life can enjoy the Staffordshrie moorlands and adjoining peak district. 

Stoke-on-Trent is linked to the nearby M6 motoway by the A500. The A50 provides an east-west link between the M6 and M1 motorway. 

Buying and Selling Property in Stoke 

People may have noticed that Stoke-On-Trent regularly appears on Homes Under The Hammer due to a multitude of auction properties available in the area. There are many different investment properties from family dwellings, terraced houses, student rentals & larger houses split into HMO's which make excellent rental investments. There are also a number of prestigious properties, new builds and rural properties on the outskirts meaning that Stoke-On-Trent is a mixing pot when it comes to the property market. Whether you are looking for your forever home or an investment property you are sure to find something suitable in Stoke. 

Robert Norton

Managing Director

Rob has worked in estate agency throughout Stoke-On-Trent and the surrounding areas for the majority of his working life. He originally began his career with Goodchilds former head office as a lett...

Contact Robert Norton

Rhys Key

Sales Negotiator

Rhys is our longest serving member of staff being with the branch from September 2012, his previous job was also in a sales role. Rhys now has a wealth of experience in the Stoke-On-Trent sales mar...

Contact Rhys Key

Cameron Weston

Property Management

Cameron joined the Goodchilds team in July 2014 having previously working in his family business (which includes dealing with buy to let properties) so he already had an eye for the property market...

Contact Cameron Weston

Bradley Dean

Lettings Negotiator

Bradley joined the Goodchilds team in 2018. Bradley’s previous jobs included a sales & a customer service role so he was a perfect fit. Bradley is usually the first point of call for tenants ...

Contact Bradley Dean

Lisa Sigley

Sales Negotiator

Lisa joined the Goodchilds team in 2018. Lisa has been selling property in the Stoke-on-Trent area since 2004 having worked for both a large corporate agent and a large independent agency.

Contact Lisa Sigley

Tracy Davis

Lettings Negotiator

Tracy joined the Goodchilds team in 2018. Tracy has worked in the industry since 2007. Firstly as a sales negotiator at a large corporate estate agency before changing to a lettings role at a l...

Contact Tracy Davis

Charlotte Salt

Sales Negotiator

Charlotte joined this year having gained knowledge of the industry working at another local estate agency.

Contact Charlotte Salt

Julie Lawlor

Viewings Representative

Julie joined the Goodchilds team as an accompanied viewer in 2019 after a career in the Police.

Contact Julie Lawlor

Stoke-on-Trent branch case studies


Reputation Reviews